Tuesday, January 9, 2018

Identifying Video Codes and Conventions

From morguefile.com
Before doing this assignment, make sure you have first completed "Creating Teams, Team Norms, Roles and Responsibilities"

Review from Mr. Duplessie's presentation: Click here to access the  information. 

Today's Assignment

When producing a video it is vital to have a basic understanding of code and conventions.

Some videos are very appealing in how they use codes and conventions. For example, you may watch a commercial that you really enjoy. Or you may see a film that you want to watch again. These types of video products can leave a lasting impression on you.

But why do some videos appeal to us?

How the commercial is designed depends on what codes and conventions the producers decide to use, and how they use them. The right combination along with good storytelling and a strong message can make a lasting impact.

Today your team will do some research to become familiar with some codes and conventions. Below is a list of terms used. As a team do an Internet search and find definitions and/or examples of what these terms mean and why they are important in video production.

Use Google Drive (Google Docs) to collect your information. Make sure all the team member names are included. Share your work with the teacher (allancarterspace@gmail.com).

TIP: Add words like "media" or "video" to the terms below when doing searches.

The terminology
  • Public Service Announcement (PSA) 
  • Voice-over 
  • Testimonials
  • Narrative 
  • Closeup Shot
  • Medium Shot
  • Wide Shot
  • Appeal to Emotion (or Emotional Appeal)
  • Camera Angles
  • Transitions
  • Lighting
  • Jingle
  • Sound Effects
  • Slogan 
  • Call to Action
  • Storyboard
  • Target Audience

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